Leading With HERS:
Career Advice Column in the Digital Publication Inside Higher Ed
- Target Audience: Faculty, staff, senior administrators in higher education; potential organizational partners and institutional sponsors.
- Desired Action: Attracting new constituents, allies, participants, partners and sponsors. Delivering a greater understanding of responsive leadership tactics in higher education and awareness of the HERS brand and programming.
- Result: Reaching up to 118,000 daily readers in the higher education community. Greater awareness of HERS brand, reader engagement, community development, increased interest in HERS programming and curriculum. New press inquiries and coverage with national media outlets such as the Boston Globe.